Design Thinking-How we can Design our way out of anything
February 12, 2021
We have all experienced the unexpected scenarios that change plans, delay work, deliveries and every aspect of our lives. I recall at the onset of the pandemic from, saying good bye to colleagues in March 2020, “See you in a couple of weeks” to the ongoing SAH (Safer at Home) orders modifying, remaining the same, extending; lines at TJ (Trader Joe’s) waiting patiently socially distanced, only to find the one thing we want that will provide comfort (a reminder of social gatherings) and nourishment is out of stock. For us in CA the disruption of the rituals of checking out a new eatery or even the lingering in the moment of alfresco dining is no longer a user experience that enhances the dining experience.
To remind myself of the impact as well as the need for looking at how to keep moving forward when things are “paused” is to design a scenario to move me through the roadblocks. I use Design Thinking Methodology and use an academic approach to problem solving. In simple terms I ask the questions, “Who, What, Why”, I research, review and assess, create scenarios and develop empathy maps to understand the immediate impact in that moment.
There are many variables to the steps that drive innovations and solutions but first step is asking the three W’s.